ARACAJU, Brazil -- A Deaf man has bucked the trend, overcoming obstacles and challenges, to open his own business with an inspiring workplace initiative that breaks new ground for people with hearing difficulties.
Breno Oliveira’s ice cream bar, il Sordo, in Aracaju, north east Brazil, is the first outlet in the South American country where the majority of his staff are Deaf.
Mr Oliveira, 24, who was born with full hearing loss, came up with the idea of opening and running the unique parlour after becoming frustrated at the employment opportunities open to Deaf people.
He decided to challenge the perceptions of what workers with impaired hearing could do by striking out on his own and proving his disability was not a limitation.
Mr Oliveira said: “The idea was to create something that would be inclusive for everyone. il Surdo, happens to be a bar run by deaf people. But it is a shop selling tasty and delicious desserts for everyone.”
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