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Deaf Produced BMW Commercial Ads On TV

VIDEO [ASL/CC] - Deaf produced BMW commercial gets national attention.

CHATTANOOGA, TN. - A locally produced BMW of Chattanooga commercial, which features a Deaf employee and highlights the dealer's dedication to customer service is receiving national recognition.

In the advertisement, which is the fourth in a series produced by Moss Media Labs local BMW employee Scott Carpenter, who oversees the detail department at the dealership, uses sign language to express the importance of getting a BMW serviced by a BMW-certified technician.

Carpenter has been Deaf since he was 9 years old, and he conveys the message with only a smile and shoulder shrug.

“Scott exemplifies everything great about BMW of Chattanooga," Daniel Bellemare, BMW of Chattanooga’s general manager, said in a prepared statement. "He is a long-term employee who is always willing to lead the way into change. He is always a problem solver instead of a problem creator. We love Scott and are so happy he is part of our team.”

Leaders said the commercial has drawn attention from BMW USA leaders and from the National Association of the Deaf.

The association's CEO, Howard A. Rosenblum, said he encourages other employers to follow BMW of Chattanooga's example in displaying the important contributions that Deaf people bring as employees... Read more
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