Gallaudet University uses all-sign language episode of ‘Switched at Birth’ to air new commercial.
WASHINGTON -- Gallaudet University is taking advantage of a special episode of ABC Family’s ‘Switched at Birth’ Monday night, as a commercial for the university will air during an episode of the show that is told entirely in American Sign Language and based on real-life events that happened at the school itself.
The all-sign language technique for the episode is a first for a scripted series on mainstream television, according to the network, which will air Gallaudet’s commercial twice during the hour. The episode takes place on the 25th anniversary of the Deaf President Now movement at Gallaudet in March 1988, when students and faculty protested after the university instated a hearing president over two Deaf candidates.
‘Switched at Birth,’ which wraps up the first half of its second season next week, follows the chaos that takes place when two high school girls find out they were sent home with the wrong families as babies in the hospital. One of the daughters is Deaf, resulting as a driving plot force in the series. The show, which debuted in June 2011 to more than 3 million viewers, has attracted around 1.7 million people per episode this season.
In Monday’s episode at 8 p.m., the fictional Carlton School for the Deaf is on the brink of closing, so the students protest, inspired by the real-life circumstances at Gallaudet in the 80s. The whole hour will be in sign language, with accompanying subtitles... Read The Full Story.
On ABC Family, an Episode in Sign Language - Nytimes.com: On Monday night, ABC Family did something that no commercial television outlet in the United States had ever done: it broadcast an entire episode of a show in sign language, with closed captioning turned on by default.
Advocates for the Deaf and hard-of-hearing cheered the move, and they wondered: would viewers tune in specifically for the almost-silent episode of the series, ‘Switched at Birth,’ one of ABC Family’s most popular? Or would viewers turn it off, potentially perturbed by the lack of audio? There was a normal musical score, and a scene at the beginning of the episode with audible dialogue, but the rest of the dialogue was in sign language.
Broadly speaking, neither outcome came true. The show’s overnight Nielsen ratings were down, but only slightly. Most fans of the show stayed with it 1.6 million, according to the overnight ratings. The series this season has averaged 1.7 million viewers.
In the show’s target demographic, women 12 to 34, 748,000 viewers tuned in, down just a little bit from the season average of 777,000. About a quarter of those viewers usually record the show and watch it later, so the final ratings won’t come in for a while.
“Switched at Birth” features several Deaf or hard-of-hearing characters, so every episode incorporates sign language in some way. But Monday’s episode went further... Read The Full Story.
‘Switched at Birth's’ ASL episode information: http://tvrage.com/Switched_at_Birth
‘Switched at Birth’: ABC Family’s The teen soap Switched at Birth explores self-expression and the communication gulf between the hearing and Deaf communities. List of Switched at Birth characters: https://en.wikipedia.org/wiki/List_of_Switched_at_Birth_characters
Related Switched at Birth:
Not Hearing Loss, Deaf Gain
Marlee Matlin Promotes 'Switched at Birth'
‘Switched at Birth’ Episode 1.6 Million Viewers
Deaf School Closure, If Only It Were Just TV
Featured Post
Do not make the work of Deaf YouVideo content look like your own. Give credit where it is due and requires that articles be based on reliable published sources.
Posts Archive
Most Viewed Last 7 Days
-
Parental guidance is advised, The content may contain R-rated material, nudity and profanity not suitable for anyone under the age of 18. ...
-
The Biblical of Deafness "I Cannot Hear" by John Conrad Ruppel. The Bible verses about " Deafness ." John Ruppel of...
-
Why are annoying Jehovah's Witnesses door knockers so disrespectful to Deaf people, the community around the globe. This blog actuall...
-
ADocumentary Film: 'A Sign of Respect', Amy Walker, who is beginning her study of American Sign Language and Deaf Culture. As she ...
-
Bizarre breast squeeze competition: We’ve found some weird videos on YouTube. Meet Boobsmen walks around grabbing women’s breasts. Warnin...
-
Deaf vlogger WonderGent aka James Timothy "Tim" Troutman arrested for possession of child pornography. DALE CITY, Virginia -- A ...
-
Prank and Spank, Annette and Scott Kerr has announced that possibly leaving YouTube. The tubers entertaining Deaf couple Annette and Sco...
Most Viewed Last 30 Days
-
Why are annoying Jehovah's Witnesses door knockers so disrespectful to Deaf people, the community around the globe. This blog actuall...
-
The Biblical of Deafness "I Cannot Hear" by John Conrad Ruppel. The Bible verses about " Deafness ." John Ruppel of...
-
Parental guidance is advised, The content may contain R-rated material, nudity and profanity not suitable for anyone under the age of 18. ...
-
Deaf News: Michael W. Hubbs announced that he was hositpalized by stress symptoms. SALT LAKE CITY, Utah -- Michael (Mike) Hubbs of short...
-
Prank and Spank, Annette and Scott Kerr has announced that possibly leaving YouTube. The tubers entertaining Deaf couple Annette and Sco...
-
ADocumentary Film: 'A Sign of Respect', Amy Walker, who is beginning her study of American Sign Language and Deaf Culture. As she ...
-
This is a short glimpse into the lives of some of Thailand's Deaf working girls in Bangkok. Anyone had experience with Deaf women in...
Most Viewed Of All Time
-
An Omaha girl died of bacterial meningitis over the weekend after deteriorating very quickly. OMAHA, Nebraska -- Katie Engle, 7, was a se...
-
The U.S. Winter Olympics Deaf Speedskater, Michael W. Hubbs arrested and mugshot for probation violation in Utah. SALT LAKE CITY, Utah --...
-
Democratic Vice President Joe Biden mocking an ASL interpreter. DANVILLE, Virginia -- Vice President of the United States of America Joe B...
-
Parental guidance is advised, The content may contain R-rated material, nudity and profanity not suitable for anyone under the age of 18. ...
-
Jehovah's Witnesses' ASL version "Stop Masturbating" under fire for misleading signs with facial expressions and body lang...
-
Deaf Protest will be held at the White House in Washington the District of Columbia on Sept. 5th and 6th 2015. WASHINGTON -- President Ob...
-
SportsMX - Kitchen Talk: "The Ugly Truth" Interview With Ricky Taylor. The premiere of Kitchen Talk show from SportsMX . This ...
-
The Comedy Central Roast of Donald Trump - Marlee Matlin and Gilbert Gottfried were incredibly hilarious performances. NEW YORK CITY -- M...
-
Deaf News: Michael W. Hubbs announced that he was hositpalized by stress symptoms. SALT LAKE CITY, Utah -- Michael (Mike) Hubbs of short...
About This Site
Deaf YouVideo is public web site and a free assessment for everyone. A public web site is a web site that you can use to have a presence on the internet. It is a public facing site to attract customers and partners, and it usually includes increase traffic. Feel free to exploring the online community - Deaf, Hearing-Impairment, Hearing-Loss, Sign Language, News, Events, Societies, Resources, Links, Videos, Vloggers and much more. Be sure to Bookmarks this website.
Submitted content, to whom it may concern of posting on this site: YouPrivacy
Submitted content, to whom it may concern of posting on this site: YouPrivacy
Videos and Channels Powered By YouTube
RSS Feed Content
Deaf YouVideo provided by YouTube, Blogger, Google Feedburner, RSS Feed are a way for websites large and small to distribute their content as well beyond just visitors using browsers. The feed icon feeds permit subscription to regular updates, delivered automatically via a web portal, news reader vlogs or blogs and etc. Submitted content and/or disabled by request consume content and will be immediately removed from Deaf YouVideo. If you see the content appears "error, blank, and feed not support", click home or refresh your browsers.
Copyright © 2020 Deaf YouVideo All Rights Reserved.
Deaf YouVideo. Powered by Blogger.