Deaf Football Team On Microsoft Surface TV Ad

Microsoft finds its latest inspiration in this All-Deaf American high school football team.

FREMONT, California -- The Eagles are the high school football team at the California School for the Deaf (CSD). They use Microsoft Surface for their game preparation, developing the playbooks that help them win big.

During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team.

"We're a brotherhood, we're a team," a player signs.

Football is among the American sports that strikes an immediate emotional chord. In this case, it's also compelling to see how teamwork and communication--so critical to sports philosophy--play out among the Eagles. It's not something we get to see often.

And here's what we see: less shouting and more tactility, with pensive shots of eyes that follow and interpret the split-second movements of hands, faces and bodies. Collaboration, we suddenly realize, is tangible--something you can see and touch. Amid all this are shots of plays, made mobile and more shareable by the magic of technology.

"We use the Surface to communicate and prepare," the player signs, and at the end, a narrator drives the tablet's value add home: "For any player, for any coach, for any team, the art of collaboration builds champions."

Get it? Because the Surface facilitates collaboration. We can roll with that, but something happens between that statement and the tagline that immediately follows--"Empowering us all: Microsoft."

How do you go from being one useful tool in a collaborative arsenal to Empowerer in Chief?

If you're a high school football fan who hasn't heard of the Eagles, that has more to do with the priorities of broadcast than its capacity to decimate. Microsoft made a smart choice in associating the Surface with a team that's both serious on-field and a blossoming subject of mainstream interest.

In October, the Eagles were featured in ESPN's first-ever football broadcast to feature an all-Deaf school, the Geico ESPN High School Football Showcase, where they destroyed Woodland Christian's Cardinals, winning 43-0.

In fact, over the course of its last season, the Eagles lost only twice--to the Indiana School for the Deaf, and to Berean Christian--and otherwise outscored opponents by an average margin of 52-8.

The team was also profiled in ESPN's E:60 Silent Night Lights (shown below), and in an "Underdogs" episode for Sports Illustrated some years before.

When it comes to winning, technology is secondary to group cohesion. There's more to the Eagles' success than its choice of hardware--they've got discipline, brotherhood, high stakes, something to prove, and, yes, strong plays.

So, it isn't the Surface (much less Microsoft) that empowers the Eagles. If they had to use binder paper, or sticks and rocks, to sketch plays, we're convinced they'd be just as strong on the field.

Instead, it's the Eagles that empower the Surface, whose track record is somewhat less objectively impressive. There's nothing wrong with being one good tool in a winning arsenal; it's a respectable position in a context that, frankly, resembles teamwork.

And what's kryptonite to a team? The one guy (or in this case, brand) that thinks he's responsible for all the magic.

Learn more at: http://www.microsoft.com/empowering
Audio Description Version: https://youtu.be/1v5kw9OHFkw

SOURCE - Adweek

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California School For The Deaf Fremont

Hearing parents of Deaf children share story about the California School for the Deaf, Fremont.

The California School for the Deaf (CSD), in Fremont, is a free and public accredited school in the state of California that serves Deaf children.

The CSD has made a commitment to be a Deaf centered environment in which the design of learning and the language of instruction are consistent with a Bilingual-Bicultural approach to educating Deaf children.

The school values itself as a multi-cultural community of varied ethnic backgrounds through which people are able to learn and work together to promote the academic, linguistic, vocational, cultural, social, emotional and physical development of Deaf children. The involvement of parents, students, staff, the Deaf community, the business community and the community at large is regarded as essential to the mission of the school.

A safe, academic, Deaf-centered culture is nurtured at CSD. Dedication to students is the hallmark of CSD staff. Visit CSD website, http://csdeagles.com

SOURCE

Follow @CaliforniaSchoolfortheDeaf:
Facebook: https://facebook.com/csdthat
Twitter: https://twitter.com/csdeagles
Website: https://csdeagles.com

Related CSD, Fremont, Riverside: #CaliforniaSchoolfortheDeaf

Deaf Student of CSDR Killed by Gunman

California School for the Deaf, Riverside student killed by gunman after he and friends explain in a text, 'We can't hear you'

LOS ANGELES, California -- The family of a Deaf teen says he was killed Friday night when a gunman approached him and his Deaf friends in Moreno Valley, asked them questions and began shooting as they tried to explain that they couldn’t hear him.

Najai Welch said her brother, DeSean Welch, and his friends were watching a football game at Rancho Verde High School, where the unidentified gunman approached them and began asking questions.

A friend of the dead teen pulled out a cellphone and showed it to the man in effort to explain that they were Deaf and didn’t understand him.

She said the friend wrote, “We are Deaf. We can’t hear you. We don’t understand what you are saying to us.”

The gunman, she said, took the phone and typed out a message, saying he “bangs in this hood,” and then asked the victim if he knew someone who lived in Ontario.

Her brother and friends then left the football game and entered a minivan, Najai Welch said. The group was being followed as the van drove away, she said.

At 9:56 p.m., deputies received a report of shots fired in the intersection of Via De Anza and Camino San Simeon near the high school, according to the Riverside County Sheriff’s Department.

When deputies arrived, they found evidence of a shooting but no victims.

At the same time, DeSean Welch’s friends flagged down deputies in the area of Lasselle Street and Iris Avenue, pleading for help because he had been struck by the gunfire.

The 18-year-old Victorville teen was taken to an area hospital, where he later died, deputies said.

Najai Welch thinks the shooting was a case of mistaken identity. She said her brother was never involved in gangs or anything criminal. He was focused on sports and loved basketball, which he hoped to play professionally.

“My brother didn’t deserve that,” she said. “He was a good kid.”

News of the teen’s death left many in the Deaf community stunned.

DeSean Welch attended California School for the Deaf Riverside, and played varsity basketball, according to the school’s athletic department.

Memorials for the teen circulated on social media, and at least one team held a moment of silence for him during its game.

The school’s alumni association said its members were mourning the fallen teen’s death.

“We do not support any violence toward anyone regardless of their backgrounds, their actions or their characters,” the group said in a statement. “We believe anything can be resolved or find solutions. Unfortunately it did not happen with DeSean Welch.”

A family member has created a fundraiser to help pay for his funeral expenses.

Najai Welch is hopeful detectives will find the gunman.

“I just want him to turn himself in,” she said.

SOURCE - Los Angeles Times

UPDATE: According to police, the man shot at the car, killing the teen after being shown a text that read "We are deaf, can't hear you, don't understand what you’re saying to us." - Police Searching For Killer Of Deaf High School Basketball Star.

Deaf Fremont School Football Team Interviews

WATCH: California School for the Deaf - High School Media Day.

FREMONT, CA -- MaxPreps is America's source for high school sports, shares the video in American Sign Language. The Football USA High School Media Day: Exclusive interview with the California School for the Deaf Football Team Fremont.

Subscribe MaxPreps Channel - https://youtube.com/maxprepssports

Related CSD, Fremont, Riverside: #CaliforniaSchoolfortheDeaf

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Deaf Riverside School Sex Club - Rape Victim

Deaf students allegedly raped as part of Riverside school sex club.

LOS ANGELES, California -- Phobias, nightmares and acting out. That's how baffled parents described the behavior of their once joyful 13-year-old boy. He is Deaf and could not explain. Then came the call from his school.

"My son was raped. He was forced to participate in oral sex," his mother Geneva White-Sosanya said.

She and her husband Tunde Sosanya have filed a lawsuit claiming negligence.

Watch closed-captioning on KABC NEWS.

They had enrolled their son at the California School for the Deaf in Riverside, an institution that brings special-needs students from across the state to live on campus. Supervisors used computerized surveillance to help monitor students, especially at night.

"My son was bullied. He was forced. He was drug from his bed at night and this happened while the randomized computer checks were in place," said the distraught mother.

The parents were especially disturbed by how long the school waited to notify them of the attack. They were contacted three months after it happened and had not been present to comfort him when he was questioned by investigators. The school told the parents that seven other students were also involved.

"Gut wrenching," the boy's father Tunde Sosanya said. "I was with my wife when we got that news. My wife broke down crying."

Because the state operates the school, the California Highway Patrol and Child Protective Services were called to conduct a criminal investigation into what the Sosanya's attorney says was a sex club... Read The Full Story on ABC News.

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#DeafSchool - #DeafVictims - #DomesticViolence - #SexAssault - #SexualViolence