Boycott Wells Fargo Ad 'Learning Sign Language'

Franklin Graham calls for Christian boycott of Wells Fargo for featuing lesbian moms, who learns American Sign Language their advertiser.

CHARLOTTE, NC -- The Rev. Franklin Graham is changing which bank his organizations will use because he objects to a lesbian couple and their Deaf daughter who appears in a Wells Fargo ad.

Graham is calling on Christians to boycott corporations that promote homosexuality, and says he will do his part by moving all of his ministries' money out of Wells Fargo.

Graham says he is not targeting companies that hire or serve gay and lesbian customers because that's a part of doing business. But he said he wants Christians to stop giving their money to businesses that use their advertising dollars to promote homosexuality. Graham is the CEO of the Billy Graham Evangelistic Association and Samaritan's Purse.

He says one way Christians can speak out is by not doing business with those who he says promote sin and stand against God's laws.

A spokesperson for Wells Fargo says the bank has proudly supported the LGBT community for a long time and the advertisement reflects the company's values.

The Charlotte Observer reports that accounts for Graham’s ministries could total in the hundreds of millions of dollars. Graham says he plans to publicize a list of companies that feature same-sex couples in their advertising.

A spokesman for North Carolina-based BB&T, a statewide LGBT rights group based in Raleigh said Graham is on the losing side of moral history.

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Wells Fargo Ad: Learning American Sign Language

The US bank is promoting its embracing of diversity with a series of new adverts, one of which features a lesbian couple who are learning sign language for a very special reason.

It’s becoming more and more common for big companies to highlight their diversity credentials and forward-thinking attitudes by featuring Gay people in their advertising. In recent months, businesses as diverse as Nikon, Cheerios and Hotwire have featured gay couples in commercials.

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Now it’s Wells Fargo’s turn. The US bank is rolling out seven adverts as part of a new brand push under the banner ‘Why I Work’.

The first, revealed last week, is called ‘Learning Sign Language’. It features a female couple who are both learning sign language. The reason why? They’re about to become the new, adoptive mommies to a little girl with impaired hearing.

RELATED: Boycott Wells Fargo Ad 'Learning Sign Language'

The commercial doesn’t fail to tug at the heartstrings while at the same time demonstrate the diverse nature of Wells Fargo’s clients. It’s the bank’s first national ad campaign to feature a same-sex couple.

The sign language advert was created by ad agency BBDO, who were appointed by Wells Fargo last year. Its executive creative director, Matt Miller, told AdAge that he was at first apprehensive that the bank – might resist the idea behind the latest campaign. However, the reverse was true and they embraced the concept.

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Related LGBTQ:
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Boycott Wells Fargo Ad 'Learning Sign Language'
Deaf Gay Man's Video Project 'I’m From Driftwood'
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Disability Film Challenge - Passengers
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