Pepsi's 2008 Super Bowl ad 'Bob's House' a unique and hilarious commercial illustrating a popular joke in the ASL & Deaf community.
Video in behind the scenes commercial of Pepsi's Super Bowl XLII ad, Bob's House. Amid the wall-to-wall sound grabbing fortheir remotes to check whether they accidentally hit the mute button. The pre-game advertisement features a joke that originates from the Deaf and Hard of Hearing community.
Produced by on The Scene Productions.
Behind the scenes Pepsi's Super Bowl commercial at 'Bob's House'
Pepsi will air a "Deaf" television commercial during the pre-game show for the Super Bowl, cringe at the silliness and the ineptitude of the commercial.
Bob's House in Pepsi's Super Bowl advertisement commercial has been disabled by AG Bell Association's requested as the progressive social advocacy reason.
Fact-checking: Pepsi website and try to find https://pepsi.com/bobshouse/ page, unfortunately this page term doesn't exist. It is clear affirmative ban. You can find "Banned Bob's House in Pepsi's Super Bowl ad" and/or "Banned Super Bowl Commercial" informations in Google, for example: civicactions.com/blog.
"Sometimes it's not so easy to communicate." A welcoming Tim Hortons team member makes the difference for Mackenzie and her long-time friend Blair, who together are inspiring change to break down barriers in their community.
Hershey's Canada 44 seconds "Hersey's Dad's Jokes". There’s nothing sweeter than sharing a dad joke. Except maybe sharing a grandad joke & some Hershey's.
Microsoft finds its latest inspiration in this All-Deaf American high school football team.
FREMONT, California -- The Eagles are the high school football team at the California School for the Deaf (CSD). They use Microsoft Surface for their game preparation, developing the playbooks that help them win big.
During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team.
"We're a brotherhood, we're a team," a player signs.
Football is among the American sports that strikes an immediate emotional chord. In this case, it's also compelling to see how teamwork and communication--so critical to sports philosophy--play out among the Eagles. It's not something we get to see often.
And here's what we see: less shouting and more tactility, with pensive shots of eyes that follow and interpret the split-second movements of hands, faces and bodies. Collaboration, we suddenly realize, is tangible--something you can see and touch. Amid all this are shots of plays, made mobile and more shareable by the magic of technology.
"We use the Surface to communicate and prepare," the player signs, and at the end, a narrator drives the tablet's value add home: "For any player, for any coach, for any team, the art of collaboration builds champions."
Get it? Because the Surface facilitates collaboration. We can roll with that, but something happens between that statement and the tagline that immediately follows--"Empowering us all: Microsoft."
How do you go from being one useful tool in a collaborative arsenal to Empowerer in Chief?
If you're a high school football fan who hasn't heard of the Eagles, that has more to do with the priorities of broadcast than its capacity to decimate. Microsoft made a smart choice in associating the Surface with a team that's both serious on-field and a blossoming subject of mainstream interest.
In October, the Eagles were featured in ESPN's first-ever football broadcast to feature an all-Deaf school, the Geico ESPN High School Football Showcase, where they destroyed Woodland Christian's Cardinals, winning 43-0.
In fact, over the course of its last season, the Eagles lost only twice--to the Indiana School for the Deaf, and to Berean Christian--and otherwise outscored opponents by an average margin of 52-8.
The team was also profiled in ESPN's E:60 Silent Night Lights (shown below), and in an "Underdogs" episode for Sports Illustrated some years before.
When it comes to winning, technology is secondary to group cohesion. There's more to the Eagles' success than its choice of hardware--they've got discipline, brotherhood, high stakes, something to prove, and, yes, strong plays.
So, it isn't the Surface (much less Microsoft) that empowers the Eagles. If they had to use binder paper, or sticks and rocks, to sketch plays, we're convinced they'd be just as strong on the field.
Instead, it's the Eagles that empower the Surface, whose track record is somewhat less objectively impressive. There's nothing wrong with being one good tool in a winning arsenal; it's a respectable position in a context that, frankly, resembles teamwork.
And what's kryptonite to a team? The one guy (or in this case, brand) that thinks he's responsible for all the magic.
Pocoyo wishes every children a Happy International Day of the Deaf.
A popular Spanish TV programme aimed at Deaf preschoolers, with 20 seconds footage clip in English subtitles showing the animated cartoon character of a 4-year-old boy ‘Pocoyo’s communicating with sign language "Hello to all the Deaf children in the world. I'm Pocoyo."
Pocoyo is a curious, fun-loving, friendly toddler who's always into experiencing new and exciting adventures. Featuring core values of tolerance, respect, love and loyalty, kids around the world love to join Pocoyo's adventures with his inseparable animal friends Elly (the elephant), Pato (the duck), Loula (his pet dog) and Sleepy Bird.
Pocoyo (Pocoyó in Spanish) is a Spanish-British pre-school animated television series created by Guillermo GarcÃa CarsÃ, Colman López, Luis Gallego and David Cantolla, and is a co-production between Spanish producer Zinkia Entertainment, Cosgrove-Hall Films and Granada International - Read More at Wikipedia.
On Friday the 6th of May, as passers-by were walking near Birmingham Cathedral they got more than they bargained for, as a crowd formed to stage a Flash Mob dance with a twist, by incorporating British sign Language (BSL) into the routine to help promote Deaf Awareness and British Sign Language.
#WhopperSign - Burger King's finally speaks, by signing, for American Sign Language Day near Gallaudet University campus.
WASHINGTON DC -- Burger King asks fans to come up with a Whopper sign by Tim Nudd. The days when he would pop up, unannounced, in your bed in the morning, Burger King's King character has never actually spoken a single word, preferring to let his creepily silent visage speak for him. But now, to celebrate National American Sign Language Day, the King is speaking up by signing.
And he's asking BK fans to come up with an official sign for the Whopper sandwich. #WhopperSign.
"The Burger King brand is built not only on including everyone, but celebrating everyone," Fernando Machado, the fast-food chain's svp of global brand management, said in a statement. "National ASL Day felt like a perfect opportunity for the King to extend our brand mantra and engage with the ASL community on such a great day."
It also has the King interpreting a recent TV spot in ASL, as you can see below.
BK has also created an ASL version of its logo, and is making a scholarship donation benefiting students who are dedicating their studies to ASL language and interpretations.
Deaf Taiwanese dancer Lin Ching Lan proves naysayers wrong - SK-II #changedestiny stories.
TAIPEI -- Lin Ching Lan is founder of Taiwan’s first troupe for Deaf dancers. Her story is beautiful. She was born with a hearing impairment, but she has not let that control her life. Her goal was to be a dancer…she just wanted to dance!
Schools and Teachers told her she would never dance because she couldn’t hear the music but…she can feel the music. We can use her as an example for when people tell us we can't do something…you can prove them wrong, if you work at it!
In the 1970s, SK2 scientists began a fervent quest to uncover a skincare ingredient that would make beautiful skin a reality for every woman.
Across land and sea, they sought for the answer. Despite researching a myriad of possibilities, the secret they were looking for long eluded them.
It was only by happenstance that the scientists eventually found themselves in a simple sake brewery where they chanced upon the soft and youthful hands of aged sake brewers. The breath-taking sight was the inspiration of the skincare miracle they would eventually uncover – a destiny of beauty was finally within reach. Source
WATCH [CC] - 7UP's Ad 'Music Lifts You Up - A Concert For The Deaf'
7UP and Martin Garrix worked with experiential artists to create a special, once-in-a-lifetime a music venue for an all Deaf audience. Music moves us all. Deaf people just experience it differently.
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Martin Garrix recently teamed up with 7UP to present an event unlike any other. In cooperation with Fake Love, Martin Garrix and 7UP created a concert for the Deaf that utilized a variety of tactile experiments and features to give participants the experience of feeling their music. See more at http://7UP.com/music.
Attendees were treated to walls covered in speaker cones that they could feel and interact with, as well as padded flooring that vibrated throughout the body. Visuals were paired to water experiments that the music itself brought to life, creating a completely seamless and encompassing audio/visual experience. Some attendees were also fitted with Subpac-like backpack systems that conveyed bass throughout the body.
Many who attended had been Deaf since birth, and this was the first kind of experience built around their needs to such an extent. The truly emotional video is available to watch now – just a warning, have some tissues ready.
HIV is a gay disease... like it or not... Queer people not happy with campaign ad in California.
LOS ANGELES -- At least it is according to a controversial new ad campaign being deployed around Los Angeles on billboards and in print. And who is doing this? Not some radical conservative group, but the Gay & Lesbian Center of Los Angeles.
In this day and age, when you would think that we have come so far in the struggle to get middle America to embrace the fact that this is not a disease with an orientation, this comes along and is making waves even in conservative circles and feeding the fodder.
Response in the LGBT community has been strong, and according to many of the postings on the discussion board at the Own It. End It. website, not everyone is happy with it.
Human Immunodeficiency Virus (HIV) is a Gay Disease? Are you kidding? For those of us living with the shame and fear of being HIV positive, I'm angry. For those who've lived long enough to see the world begin to accept HIV as more then a gay disease, I'm offended. For those who expect more from our gay organizations, I'm disappointed. Most people will only read your flashy tag line and that's what they'll promote. This world is filled with misinformation, due to our short attention spans. Most people get there information from bits and pieces propagated by the evening news or a flashy headline. I expected more from your center. While the details of your ad are most likely accurate, you've done an injustice to your community. You've flown off course and I'm saddened by your decision to promote this hateful headline.
The Los Angeles Times article regarding the controversial campaign was quick to point out that the billboards will not use the "HIV is a Gay Disease" tag, but instead will simply say "Own It. End It." I frankly don't think that this distinction makes it OK. Own what? This has generated enough attention in L.A., at this point, that the casual observer know exactly what the billboards are asking gay men to do. Take ownership of a disease they didn't create. How can you ask us as a community to own something that has affected millions globally? And to a much greater degree worldwide the heterosexual populaion? It boggles the mind.
Personally, I'm not comfortable with this at all. Gay men have fought this stigma from the very beginning of this disease. To have it come full circle in an shock tactic campaign, even in the interest of public awareness, is not cool. And before anyone says, "Look, it says clearly in the ad that they don't believe that it is a disease with an `orientation'" let me tell you something:
I have taken enough marketing classes and seminars to understand that the initial impact of the bolded taglines is whatthe average driver on the streets of L.A. will remember, or the average reader skimming a magazine will read. This does a disservice to the disease, and to those stigmatized by employers, insurance companies, familes, and the public at large.
Bad Lip Reading's Ted Cruz ad is a hilarious delight.
The most memorable Ted Cruz ad of 2016 came this week via Bad Lip Reading. And while it’s a complete satire, we feel confident watching it will be the funniest three minutes of your day.
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Cruz barely appeared in Bad Lip Reading’s GOP debate parody, but here we get a pretty nice impression of the candidate delivering the following sage lines:
“Death will find you soon. Not sure you’ll be remembered.”
“You got happy cheer, hrmmmgh!"
“I just love to twerk. Holla holla holla holla holla holla.”
A new video, created by streaming service Spotify and hearing aids manufacturer Starkey Hearing Foundation, captures the incredible moment that the men and women, who live in Puerto Princesa, one of the poorest areas in the Philippines, are made able to hear sounds, after being given new, very sensitive hearing aids.
The four-minute clip follows each of the participants as they go about their day-to-day lives, while they explain how being Deaf has affected them and their families.
'I want nothing more than to hear my children': Emotional video captures the incredible moment three Deaf people hear the voices of their families and friends...
The US bank is promoting its embracing of diversity with a series of new adverts, one of which features a lesbian couple who are learning sign language for a very special reason.
It’s becoming more and more common for big companies to highlight their diversity credentials and forward-thinking attitudes by featuring Gay people in their advertising. In recent months, businesses as diverse as Nikon, Cheerios and Hotwire have featured gay couples in commercials.
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Now it’s Wells Fargo’s turn. The US bank is rolling out seven adverts as part of a new brand push under the banner ‘Why I Work’.
The first, revealed last week, is called ‘Learning Sign Language’. It features a female couple who are both learning sign language. The reason why? They’re about to become the new, adoptive mommies to a little girl with impaired hearing.
The commercial doesn’t fail to tug at the heartstrings while at the same time demonstrate the diverse nature of Wells Fargo’s clients. It’s the bank’s first national ad campaign to feature a same-sex couple.
The sign language advert was created by ad agency BBDO, who were appointed by Wells Fargo last year. Its executive creative director, Matt Miller, told AdAge that he was at first apprehensive that the bank – might resist the idea behind the latest campaign. However, the reverse was true and they embraced the concept.
SALT LAKE CITY, Utah -- Michael (Mike) Hubbs is speed skater with his sights set on the 2014 Winter Olympics. After overcomming the challenge of being Deaf, he is determined to not let any obsticle get in the way of him achieving his goals. Follow him on his road to success.
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Deaf News: Michael W. Hubbs announced that he was hositpalized by stress symptoms. SALT LAKE CITY, Utah -- Michael (Mike) Hubbs of short...
That Deaf Guy Comic
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