Starbucks Opens First U.S. 'Signing Store'

Starbucks opening its first U.S. 'Signing Store' catering to the Deaf and Hard of Hearing customers in Washington DC.

WASHINGTON, DC -- Fox News' Lauren Blanchard on Starbucks unveiled on Tuesday its first United States-based store designed specifically for Deaf and Hard of Hearing customers near Gallaudet University in the D.C.

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Located in Washington, D.C., the “signing store” employs about 20 to 25 people - all of whom know American Sign Language. And to allow for easier hand movements and better communication, it features lower tables and counters, brighter lights and no background music.

“We’ll teach them some signs, ‘Here’s my name, what’s your name, pointing to the apron,’ Starbucks store manager Matthew Gilsbach said on Tuesday. “It’s a nice way to make that customer’s experience legendary, and that connection happen.”

The store also offers a picture menu so customers can point to which items they’d like to order, and an iPad so they can write down what they want.

Starbucks collaborated with Gallaudet University, the only one in the world that caters to the Deaf and partial-hearing community to create the store.

In 2016, the Seattle-based coffee giant first opened a “Signing Store” in Malaysia.

“This is a historic moment in Starbucks’ ongoing journey to connect with the Deaf and Hard of Hearing community, hire and engage Deaf and Hard of Hearing partners, and continue to find ways to be more inclusive, accessible and welcoming to all,” Rossann Williams, the executive vice president of U.S. retail for Starbucks, said in a news release.

SOURCE FOX Business

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Burger King's ASL For The Deaf Community

#WhopperSign - Burger King's finally speaks, by signing, for American Sign Language Day near Gallaudet University campus.

WASHINGTON DC -- Burger King asks fans to come up with a Whopper sign by Tim Nudd. The days when he would pop up, unannounced, in your bed in the morning, Burger King's King character has never actually spoken a single word, preferring to let his creepily silent visage speak for him. But now, to celebrate National American Sign Language Day, the King is speaking up by signing.

And he's asking BK fans to come up with an official sign for the Whopper sandwich. #WhopperSign.

"The Burger King brand is built not only on including everyone, but celebrating everyone," Fernando Machado, the fast-food chain's svp of global brand management, said in a statement. "National ASL Day felt like a perfect opportunity for the King to extend our brand mantra and engage with the ASL community on such a great day."

It also has the King interpreting a recent TV spot in ASL, as you can see below.

BK has also created an ASL version of its logo, and is making a scholarship donation benefiting students who are dedicating their studies to ASL language and interpretations.

SOURCE - Adweek

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Deaf Film 'Gesto' Full Documentary

Documentary film 'Gesto' a young Deaf, who aims to be a film director.

Gesto (2011) - Antonio Borges Correia is eighteen years old and he’s profoundly Deaf. He wants to study directing, outside of Portugal, to become a filmmaker and make movies for the Deaf and Hard of Hearing.

This is his dream, but every dream has a price. In his case, self-doubt and uncertainty about the Deaf community to which he belongs.

At the same time, he experiences his first love with Irina: a young Deaf girl. She doesn’t understand António’s desire to leave his school and country. For the first time, the world is collapsing around António.

Losing the world to conquer the universe, where Deaf and Hearing individuals find themselves in a single and same gesture. He continues to explore this manner during the following year with “Sign” (Gesto), a film about a young Deaf, who aims to be a film director.

IMDb Info - Gesto (2011) António Borges Correia Film.
IMDb Filmography - António Borges Correia.

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